Mobifusion offers global distribution reach, particularly in
high growth emerging markets.
The World of Mobile Phones
Over 2 BILLION unique mobile users in over a hundred countries,
multiple regions worldwide
Distributors Rely On Mobifusion
Distribution Segments
Wireless Carriers
Mobile Device OEMs
Standalone App Stores
Distribution Partners
Android
Amazon
Samsung
Nook
Core Motivation
Device proliferation and rapidly
changing user preferences
OEMs and carriers want
fresh app store content
Most sales happen on new devices within first 90 days
Periodic marketing (based on time, date, event, holiday)
Marketing Strategy
Mobifusion partners with content/media providers and
mobile carriers, with each party taking advantage of their
own connections to maximize marketing exposure.
Providers
Leverages the existing awareness of their content to drive adoption of the mobile app and bots
Website links, monthly emails and newsletters, special offers/coupons, blog posts, Facebook fan page, social media, in-app ads, print copy QR code, brands/authors comarketing (signings, TV, social platforms blog, etc.)
Uses its social, business, and channel connections to promote content and get user traction
Analytics, press releases, trailers, blog posts, social media, newsletters focus groups, online advertising
Sales
Uses its proprietary app stores to direct user access to raise the awareness of new apps
Top developer status, app store homepage promotion, search promotion, expedited approval process, flexible app creation process helps strengthen strategic partnerships (seasonal apps, carrier based timelines, etc.)
Targeted Pre & Post Launch Marketing Efforts
Distribution Strategy & Capability
· Established relationships with major app stores, telecom operators,
and device manufactures, allowing to quickly bring its apps to market
around the world.
· Preload on devices such as Samsung Galaxy and many other devices
