Mobifusion's India Operations - Award-Winning Mobile Developer Celebrates First Year with ...

Mobifusion Launches The Holy Bhagavad-Gita For India Market this Janmashtami

Mobifusion Brings Iraq Study Group Report to the Mobile Phone in an Industry First

Mobifusion and New World Library Bring Personal Growth Apps to iPhone
-- Eckhart Tolle, Shakti Gawain and Mother Teresa releasing on iPhone --

FREMONT, CA, July 30, 2009 -- Mobifusion, a leading mobile application developer and partner for media and publishing companies, and New World Library, a top publisher, announced a line-up of world-renowned authors in the fields of personal and spiritual development, including Eckhart Tolle, Shakti Gawain, and Mother Teresa.

"Among the first Apps to release will be: Eckhart Tolle's A New Earth Cards, Eckhart Tolle's The Power of Now Inspiration Deck, Eckhart Tolle's The Power of Now Meditation Deck, Shakti Gawain's Creative Visualization: 50 Inspiration Cards, Shakti Gawain's Developing Intuition Deck: Practical Guidance for Daily Life Card Deck, Shakti Gawain's Awakening: A Daily Guide to Conscious Living and Mother Teresa's Wisdom Deck: 50 Inspirational Cards

Mobifusion's Mobiviewer multi-media platform for the iPhone allows users to read cards individually, search by keywords, bookmark favorite cards, make notes on the cards that inspire them, and random cards for a quick inspiration. With the Meditation feature users can create customized meditations with their favorite cards gliding across the screen.

"The cards in these apps are little gems of inspiration," says Pavan Mandhani, Mobifusion's CEO. "With our applications, people can experience a quick peaceful retreat any time of the day – while the kids are napping, during a lunch break, or even on a train ride home. Powerful inspiration is now at their fingertips anywhere and anytime."

These applications contain all the original text and graphics from the print version.

"New World Library has always seen mobile as a new media channel and has a long-standing partnership with Mobifusion to bring the best of our publishing to mobile markets," said Munro Magruder, Associate Publisher of New World Library. "We are very pleased to work with Mobifusion to deliver a great a valuable experience of our authors' best works on iPhone and other mobile devices."

Several Mobifusion bestselling applications are now available to iPhone users via Apple's App Store. Both companies will continue to provide more exciting branded apps on a monthly basis to Apple's App Store so iPhone customers can look forward to ever-expanding array of fun and interesting products and services.

About New World Library

New World Library publishes books and audios that inspire and challenge us to improve the quality of our lives and our world. The ultimate goal of the company is a sweeping one: personal and planetary transformation — awakening both individual consciousness and global social potential by publishing inspirational and practical materials in spirituality, personal growth, and other related areas.

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Mobifusion Announces Mobile Partnership with Chambers Harrap
Mobile infotainment App first project for Hachette UK subsidiary, Chambers Harrap

FREMONT, CA, May 20, 2009 – Chambers Harrap Publishers Ltd. and Mobifusion announced today a partnership to develop and market mobile applications and services for several markets, with the first implementation at Vodafone later this month.

“We are now able to bring our highly acclaimed and ultra-reliable up-to-the-minute English dictionary content to mobile phone users wherever and whenever they need it, thanks to Mobifusion’s leading mobile media content technology,” said Vivian Marr, Chambers Editorial Director. “This partnership builds on the core strengths of both brands and allows us to give millions of users a new and exciting way to access content that is designed specifically for their language needs.”

“We are very glad to work with Chambers Harrap on a number of new initiatives to create entertaining and informational mobile products and services for several key markets in Europe, Asia and North America,” said Chris McKenney, Chief Content Officer of Mobifusion. “Chambers brings a level of quality and dimension to essential reference titles that will attract and satisfy mobile consumers worldwide.”

About Chambers

Chambers is one of the world’s most respected dictionary publishers, appealing particularly to word lovers and those who revel in all the quirks of the English language. Its extensive list of innovative and completely reliable language and reference titles covers English-language dictionaries, thesauruses, bilingual dictionaries, crosswords, puzzles and games and specialist titles on subjects such as biography, quotations, literary characters, science and technology and world history. Meticulously researched and expertly written, the highly acclaimed Chambers range has been at the forefront of presenting knowledge and learning in an engaging and accessible way since it was first established in the 19th century. Hodder Education Group, a division of Hachette UK

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Mobifusion Releases Suite of New Apps for BlackBerry® App World

FREMONT, CA, May 14, 2009 -- Mobifusion, a leading mobile Apps developer and partner for media and publishing companies, announced today the release of mobile applications for Research In Motion’s BlackBerry App World, a global storefront for BlackBerry-based applications.

“With BlackBerry App World, RIM has created an impressive storefront, which makes a great distribution vehicle for many Mobifusion applications,” said Pavan Mandhani, Founder & CEO of Mobifusion. “We look forward to delivering dozens of our best applications to the millions of BlackBerry subscribers across the world.”

“RIM’s BlackBerry brand is now the dominant smartphone handset in the world with an installed base that exceeds iPhones,” noted Mandhani. “With key handsets such as the Curve, Pearl, Bold and now the touch screen Storm, the BlackBerry brand has successfully crossed from the business user market to reach the mass appeal of consumers worldwide.”

Included in the initial release are a variety of Apps including Guinness World Records, Britannica Mobile from Encyclopedia Brittanica, Top 10 Wines and Tracey Cox from Dorling Kindersley.

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Mobifusion Expands Global Sales Reach With New Telecom Partners

FREMONT, CA, May 12, 2009 -- Mobifusion, a leading mobile Apps developer and partner for media and publishing companies, announced seven new global telecom Operator partnerships that will extend the company’s sales and distribution across many new territories.

“We are aggressively expanding Mobifusion’s global sales footprint to meet our mission of becoming a true worldwide leader in mobile content development and distribution” said Pavan Mandhani, Founder & CEO of Mobifusion. “We now can include nearly 50 telecom Operators and service providers in our global sales network, including top Operators in the United States, Canada, United Kingdom, France, Spain, Australia, India, Malaysia, and several other countries.”

Mobifusion’s newly announced telecom partners include Virgin Mobile USA, Reliance (India,) Dhiraagu (Maldives) and Nawras (Oman).

According to Mandhani, publisher and media company partners of Mobifusion will realize the benefits of increased access to attractive new markets for mobile content. “Imagine moving from Mobile App concept to App development and then to selling with top Operators worldwide in a matter of weeks,” added Mandhani. “Add in the App storefronts for the iPhone, Blackberry, Android, Windows Mobile, Sony Ericsson or Nokia and you have instant access out to millions of mobile consumers for your brand in a fast and affordable way thanks to Mobifusion.”

The company expects to announce additional telecom Operator partners and new sales channels later in the year.

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Mobifusion Content Viewer Enhances Mobile Reading

FREMONT, CA, May 8, 2009 -- Mobifusion, a leading mobile Apps developer and partner for media and publishing companies, announced the release of Mobiviewer 2.5, a breakthrough multimedia platform that improves viewing and reading experiences on mobile phones.

Mobiviewer 2.5 features an icon-based graphic user interface (GUI), instant photos and graphics, enhanced reading and browsing features, audio plug-ins and improved speed that all deliver a rich multimedia experience for mobile users around the world.

“By delivering the ‘snacks’ of mobile content wireless users want, Mobiviewer 2.5 will transform the way people use and see their mobile handsets,” said Pavan Mandhani, Founder & CEO of Mobifusion. “Mobiviewer 2.5 raises the bar for mobile entertainment, viewing and reading. We’re giving consumers a new ‘made-for-mobile’ experience of the content they know, love, and trust.”

According to Mandhani, Mobifusion’s sales channel partners can now take full advantage of the thousands of handsets and multiple OS compatibilities of Mobiviewer 2.5 – including iPhone, Blackberry, Android, Windows Mobile, Java, Symbian, iDEN, Palm and other platforms – no more fragmentation. Publisher partners will embrace how the company has adapted their best brands and series for this new dynamic mobile multimedia platform. Mandhani added, “Snacking on your favorite infotainment brands on your mobile is now a reality, on any handset or platform.”

“Publishers can gain fast entry into the mobile market by working with Mobifusion,” said Mandhani. “Mobifusion is committed to delivering cutting-edge technology that leverages the best quality publisher content into the mobile marketplace.”

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Mobifusion Releases mEngineT 2.0 Platform

-- A breakthrough multimedia platform for mobile users around the world --

GURGAON, India, May 29, 2008 - Mobifusion (Asia), a leading provider of mobile content products and services in Asia and around the world, announced the release of mEngine 2.0, a breakthrough multimedia platform for mobile.

mEngine 2.0 features an icon-based graphic user interface, support for multi-protocol/multi-platform/O.S, instant photos and graphics, a page flip feature, audio plug-ins and improved browsing speed that all deliver an enhanced multimedia experience for mobile users across the world. "By delivering the 'snacks' of mobile content mobile users want, mEngine 2.0 will transform the way people use and see their mobile handsets," said Pavan Mandhani, Founder & CEO of Mobifusion. "mEngine 2.0 is an indispensable technology for all multimedia content for mobile phones."

According to Mandhani, with mEngine 2.0, Mobifusion's operator partners can now take advantage of the extensive handset and OS compatibility of 2.0 - including Java, Symbian, Blackberry, WinMobile, Palm, WAP, iDEN and other platforms while content partners will embrace how the company has adapted its best brands for this new dynamic mobile multimedia platform. "Snacking on your favorite entertainment or info-based brands on mobile is now a reality," added Mandhani.

The release of mEngine 2.0 demonstrates Mobifusion's commitment to be at the forefront of delivering cutting-edge technology to the mobile marketplace in Asia and abroad. "We will continue to expand our technology offering with our patented m-Engine providing automation for translating mobile applications," noted Mandhani. "Mobile business is growing at a steady pace and we intend to take advantage of the opportunities it presents for our company."

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Mobifusion Teams Up With McGraw-Hill Education To Expand the Delivery of Content to Mobile Users

Mobifusion, a top provider of Indian mobile content products and services, announced a partnership with McGraw-Hill Education (MHE) in India, a leader in educational services and publishing, to develop mobile learning products adapted from its best- selling titles.

MHE India, during its 38 years of publishing presence in the country, has created a world-class content bank of educational and professional titles. In teaming up with Mobifusion for mobile product development, MHE India will expand and widen its readership by tapping into the huge market of mobile users in India. Among the initial products coming to major mobile operators in India are business titles featuring investment guidance and content derived from various Indian competitive examination prep guides for IIT, AIEEE and UPSC exams.

Given changing lifestyles and evolving technologies, this tie-up is a great new step towards making content available to new readers. Consumers will soon be able to access content from books on their mobiles even when they are on the move, and participate in exciting interactive opportunities.

"McGraw-Hill Education is always exploring new and innovative methods of reaching users with our authoritative and trusted content, and mobile is clearly a very promising new channel for expanding our reach. Our partnership with Mobifusion will also enable us to serve new customers in different ways," said MHE India Managing Director, Ajay Shukla. "Mobifusion will be developing and delivering innovative mobile experiences based on our market leading educational content."

Pavan Mandhani, Founder & CEO of Mobifusion said "Our collaboration with McGraw-Hill Education (India) will open the world of the mobile user to a tremendous variety of high quality educational tools, exam prep guides and entertaining applications for daily use on their mobile phones."

About McGraw-Hill Education India
McGraw-Hill Education India is the Indian subsidiary of The McGraw-Hill Companies (NYSE: MHP). With more than 38 years of presence in the Indian subcontinent, McGraw-Hill Education India has emerged as a clear market leader in the Indian education publishing industry. MHE India publishes print and digital educational and professional materials in the sciences, technology, computing, medicine, management, finance and economics with a local originals list of more than 1,100 titles. MHE India also markets McGraw-Hill International editions and US editions in the Indian subcontinent and also exclusively distributes titles published by the Harvard Business School Press and the American Management Association. For more information visit: www.tatamc-graw-hill.com

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Penguin Books India all set to reach out to mobile users in partnership with Mobifusion

Gurgaon, India February 20th 2008 - Asia's biggest English language publisher Penguin Books India has announced that it is entering into a partnership with Mobifusion to make content available on the mobile platform.

Mobifusion Inc. is a global developer, publisher and distributor of mobile technologies and value-added services and will make a wide range of content from Penguin's books available to mobile customers. The partnership that will begin with a focus on the Indian consumer base will look to a global roll-out in time, expanding to include Penguin's global brand and an array of international products.

Given changing lifestyles and evolving technologies, this tie-up is a great new step towards making content available to new readers. Consumers will soon be able to access content from books on their mobiles even when they are on the move, and participate in exciting interactive opportunities.

The Penguin-Mobifusion partnership will begin with content from three popular Penguin books -The Joy in Loving: A Guide to Daily Living with Mother Teresacomplied by Jaya Chaliha and Edward Le Joly, The Path to Tranquillityby His Holiness the Dalai Lama and The Book of Prayer edited by Renuka Narayanan-being made available on mobile platforms.

'We're excited to partner with the innovators at Mobifusion and engage in interactive communications with the millions of mobile users who are also avid readers,' said Mike Bryan, CEO and President, Penguin Books India. 'At Penguin, we aspire to make great literature in all its forms available to the widest possible audience and this is a very significant step on that journey as we look to build a solid mobile reading community across India.' Genevieve Shore, Penguin Group's Global Digital Director added 'At Penguin we see mobile technology as a hugely exciting global opportunity, not just as a means of widening access to our content, but also as a way to meet the growing consumer demand for personalised content and services,'

'In collaboration with Penguin, we are in position to bring Indian users a wider variety of mobile services, encompassing Penguin's diverse lifestyle categories,' said Prashant Gupta, Managing Director, Mobifusion India. Pavan Mandhani, Founder and CEO of Mobifusion, added, 'Indian mobile subscribers are demanding more branded, personalized, and localized content from their providers and Mobifusion is committed to actively supporting the needs of the country's users using our patented technologies.'

About Penguin India
Penguin Books India is the largest English language trade publisher in the subcontinent. Headquartered in New Delhi, the company's commercial activity includes the publishing of its own books in the English language as well as in Hindi, Marathi, Urdu and soon in Malayalam. Known for its strong fiction and narrative non-fiction lists, Penguin India publishes across virtually every segment including self-help, cookery, reference and quizzing, biography, travel, photography, business, politics, history, health and fitness, religion and philosophy as well as sports and leisure.

Penguin India also represents books from overseas publishers including the Penguin Group, Bloomsbury, A&C Black, Faber & Faber, Greenwood Publishing, Quercus and Sterling Publishing exclusively in India. Penguin India, which is currently celebrating 20 years of publishing, publishes more than 200 new titles every year and has an active backlist of over 2000 titles. Penguin has a tremendous brand recall in the publishing world globally and is synonymous with fine writing and quality publishing.

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Dorling Kindersley has agreed terms with the mobile media content company Mobifusion to deliver branded mobile content products to consumers around the world

The global deal will see content coming from DK's health, reference, fitness and lifestyle, food and drink and travel titles, made available to mobile users through both handset manufacturers and network operators.

The partnership will also create the opportunity for new readers to discover some of DK's catalogue.

Andrew Phillips, DK's chief operating officer, said of the deal: "We are delighted with this deal with Mobifusion Inc. and the opportunity it will create for DK to reach millions of mobile users on a global scale. This is exactly the direction that we want to be heading towards in terms of tapping into multi-channel outlets for DK's content."

Pavan Mandhani, founder and c.e.o. of Mobifusion, added: "Indian mobile subscribers are demanding more branded, personalized, and localized content from their providers and Mobifusion is committed to actively supporting the needs of the country's users using our  patented technologies.

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Mobifusion Partners With Encyclopaedia Britannica To Bring The Most Trusted Information Source To Mobile Phones

-- Britannica Concise Encyclopedia 2008 launching exclusively --

FREMONT, CA, January 17, 2008 - Britannica Concise Encyclopedia 2008, a complete easy-to-use tool to research history, art, entertainment, politics, sports and a host of other topics, is coming to mobile as developed exclusively by Mobifusion, Inc., a global developer, publisher and distributor of mobile applications and technologies.

"With our mobile version of Britannica Concise 2008, we are able to deliver an endless library of mobile content so reference enthusiasts everywhere can access the information while on-the-go," said Chris McKenney, Chief Content Officer at Mobifusion. "The demand for mobile content is ever-increasing and by bringing Britannica's best-selling titles to the mobile phone we're able to offer an innovative content structure packed with daily features, including famous quotes, biographies and more."

"Mobifusion's technologies help us get information to people everywhere-when they need it and where they need it," says John Russell, Manager of Licensing and Business Development with Encyclopaedia Britannica. "Our partnership with them has opened doors for us that bring our world of knowledge beyond the bookshelf and the Internet and into the mobile world."

Britannica 2008 will initially appear on Palmgear, Pocketgear and Smartphones from Motricity extensively through their site banners and newsletters. Motricity operates a network of consumer web sites that offer applications for mobile devices, including: PalmGear.com, Pocketgear.com, Smartphone.net, SymbianGear.com and Mobile2day.de, and powers similar web sites for customers such as the Sony Ericsson application shop, the Palm Software Connection and the PalmSource shop

About Encyclopaedia Britannica
Encyclopaedia Britannica, Inc. (www.britannica.com) is a leader in reference and education publishing whose products can be found in many media, from the Internet to cell phones to books. A pioneer in electronic publishing since the early 1980s, the company also still publishes the 32-volume Encyclopaedia Britannica, along with services such as Britannica Online School Edition and new printed products such as Britannica Student Encyclopedia, which are available online at http://store.britannica.com. Britannica's editorial operation is overseen by some of the world's most distinguished scholars. The company makes its headquarters in Chicago.

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Mobifusion, Inc., a global developer, publisher and distributor of mobile applications and technologies, is expanding its mobile content portfolio in India, bringing some of the countries most trusted and best-selling brands to the mobile phone.

"India is one of the world's most dynamic mobile markets, and we're seeing mobile content and applications playing an increasingly important role," said Pavan Mandhani, Founder and CEO of Mobifusion. "Indian mobile subscribers are demanding more localized content from their providers and Mobifusion is committed to actively supporting the needs of the users."

Among the recently launched products are

• Jungle Jingles, Stories from Chandamama, a favorite for kids
• Sanjeev Kapoor, India's renowned top chef, who's delicious and healthy delights are now available on mobile, from beautiful photos to detailed recipes
• Bhagavad Gita, complete 700 sanskrit shlokas and English Translation by Padmashree Prof. P. Lal
• To Stay Healthy with Homeopathy, a popular form of medicine in India
• Travel Guides including Driving Holidays in the Himalayas

Mobifusion will also be releasing competitive exam materials and local language content in Tamil, Telugu, Bengali, Bhojpuri & Marathi.

According to Deepanjali Sarkar, Product Czar, Mobifusion India, the company's strategy has been to tap into very different genres with mass appeal. "Our mission is to reach out to every individual and enrich them with branded content and we'll continue to broaden our offerings to meet the demands of this growing market," said Sarkar.

Subscribers on wireless networks including Vodafone Essar, Airtel, BSNL, !dea, and Spice can now enjoy famous Indian names along with important global names like Oxford and Britannica as mobile experiences - easy-to-use mobile content products that provide entertainment and information to their mobile lifestyles. Content products are available in various device platforms - SMS Alerts, WAP, Java, WinMobile and Blackberry platforms.

Mobifusion aims to bring all local categories of content to Indian consumers including entertainment, education, health, travel, spirituality, music, business, food & drink, community and tools.

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FREMONT, CA, December 21, 2007 -- Mobifusion, Inc., a global developer and publisher of mobile applications and technologies, today announced an agreement with Oxford University Press to create and deliver mobile editions of Oxford's world-leading dictionaries to mobile phones and devices through key wireless operators and other sales channels.

The mobile editions of Oxford dictionaries produced by Mobifusion are easy-to-navigate,'smart' and complete versions of key dictionaries like the Oxford American Desk Dictionary and Thesaurus, Concise Oxford English Dictionary, Concise Oxford Spanish Dictionary and even Concise Canadian Oxford Dictionary. Also coming soon are Oxford-Hachette French Dictionary, Oxford-Duden German Dictionary, Oxford-Paravia Italian Dictionary and Oxford Portuguese Mini-Dictionary.

"Our patented m-Publishing technology combined with the deep reference content from Oxford University Press is a perfect match to provide mobilized content to the consumers," said Pavan Mandhani, founder and CEO of Mobifusion."Oxford is probably the world's best-known and most respected publisher who consistently delivers unparalleled quality dictionaries. We are
excited at the prospect of making Oxford an 'at your fingertips' standard application for mobile phone users around the world."

"Oxford University Press is actively pursuing alternate media for our strong core titles," said Evan Schnittman, Vice President, Business Development at Oxford University Press. "Partnering with Mobifusion immediately gave us a platform to reach mobile users with a rich experience of our dictionaries, regardless of their handset, operating system or platform. Additionally, Mobifusion has been successful in penetrating the wireless operator markets - allowing our dictionaries to be sold through the strongest channels possible."

Oxford dictionaries from Mobifusion will be available initially from several US operators, Canada's leading operator, India's top wireless operator and others in select markets in Europe and Asia.

About Oxford University Press
Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. Oxford University Press had its origins in the information technology revolution of the late fifteenth century, which began with the invention of printing from movable type. The first book was printed in Oxford in 1478, only two years after Caxton set up the first printing press in England. Please visit http://www.oup.com for further information.

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Mobifusion and ContentNow Partner - To Deliver Mobile Content to LetsTalk Customers

FREMONT, CA (December 14, 2007) Mobifusion, Inc., a global developer and publisher of mobile applications and technologies, has signed an agreement with ContentNow, a reseller of online content subscriptions. ContentNow enables LetsTalk, an online wireless cell phone and plan retailer, to provide Mobifusion's mobile content subscriptions to LetsTalk customers.

"We're joining forces with ContentNow to provide more than 30 rich mobile content products via an innovative mobile content subscription model through LetsTalk," said Chris McKenney, co-founder and Chief Content Officer of Mobifusion. "Given LetsTalk's reach in the marketplace, we believe this exciting venture will open new gateways to mobile entertainment and information."

Mobifusion's partnership with ContentNow and LetsTalk broadens distribution into subscription models online for mobile. LetsTalk online subscriptions showcase a variety of products including Rick Steves' European travel series, information sources from Oxford, Britannica and World Almanac, inspirational and spiritual works from Dr. Wayne Dyer from Hay House and the Power of Now from New World Library, as well as fun and useful products such as mobile fitness coach BeFit, sCool Diary, the ultimate organizer for school, Shop&Go shopping assistant, and Monetizer, a personal finance assistant.

"ContentNow is changing the face of online information by showcasing the unique benefits of online content subscriptions while providing a seamless shopping experience for consumers," said Michael Goldstein, founder and President of Content Now. "This new partnership will enhance our online subscription services with a large selection of high quality mobile content."

Subscriptions are offered to consumers via ContentNow's partners' websites, with ContentNow managing the subscription processing, fulfilment and account setup.

Source: LetsTalk (www.letstalk.com); Mobifusion (www.mobifusion.com); ContentNow (www.contentnow.com)

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BETTER HOMES AND GARDENS® RECIPES-ON-THE-GO NOW ON MOTOROLA'S Q 9h AT AT&T
NEW YORK, NY, November 9, 2007 - Better Homes and Gardens and Mobifusion, a global developer and publisher of mobile applications and technologies, announced today that Better Homes and Gardens Recipes-on-the-Go is now available on Motorola's new Q 9h Smart Device via Motorola's My Q Pak program. The service provides consumers with hundreds of recipes from the brand's test kitchen delivered directly to AT&T wireless phones.

"With our patented m-Publishing technology, we are able to transform content such as Better Homes and Gardens recipes into an excellent and useful mobile experience for busy families," said Pavan Mandhani, founder and CEO of Mobifusion. "We believe that this will further assist Motorola in attracting active family users to their line of Q Smart Devices and give consumers remote access to the tools they need for easy and nutritious meal planning."

"One of Meredith's key strategies is to effectively deliver content across all platforms in order to enhance the lives of today's time-pressed women," said Lauren Wiener, vice president of Interactive Media at Meredith Corporation (NYSE:MDP), Better Home and Gardens' parent company. "Recipes-on-the-Go is a perfect example of how we're leveraging wireless technology to serve the growing audience of women who use mobile platforms to make decisions regarding their home and family."

Recipes-on-the-Go includes hundreds of Better Homes and Gardens kitchen-tested recipes as well as a complete listing of ingredients and nutritional information. Consumers can use their mobile phone to enter a keyword or browse recipe collections by main ingredient, preparation time, or special considerations such as low-fat meals or kids' favorites.

"Our reader has many recipe touch points - we know she's clipping recipes from the magazine, printing recipes at BHG.com, and reading our best-selling cookbooks," added Dan Hickey, editor-in-chief of BHG.com. "Now she can get recipes delivered right to her mobile phone to help her make quick meal decisions."

About Better Homes and Gardens®
Better Homes and Gardens is America's largest shelter enthusiast magazine, fueling and satisfying readers' desire for improving their home and their lives. With a circulation of 7.6 million, a readership of nearly 38 million, and an online audience to BHG.com of over 5 million unique visitors, Better Homes and Gardens is a vibrant down-to-earth guide for the woman who is passionate about her home and garden and all they encompass.

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Mobifusion Teams Up With Publishing Leader Houghton Mifflin to Bring Top Titles to the Mobile User -- Plans already underway for best-selling reference, cookbook and children's content --

Fremont, CA, November 1, 2007 - Mobifusion, a global publisher of premium mobile content , today announced it is releasing a new line of mobile products based on titles from one of the country's premier publishers, Houghton Mifflin. The companies plan to work together with the nation's top mobile providers to bring a variety of mobile products designed exclusively for the unique needs of mobile users - with a focus on top reference information and children's titles.

"Houghton Mifflin has a rich list of titles, from top-selling reference and non-fiction titles to timeless children's books, that will make ideal mobile products to meet the growing demands for new and unique content for mobile users around the world," said Pavan Mandhani, Founder and CEO of Mobifusion. "Our innovative technology perfectly matches Houghton Mifflin's interest in exploring new ways to deliver their titles to readers, capitalizing on the ever changing way consumers want to receive book content and information. We focus on delivering popular publishing brands and content to the mobile user in a simple, easy-to-use format that users of any age can easily access."

"We were attracted to Mobifusion for many reasons, but most importantly we were particularly impressed with their focus on bringing an enhanced experience to mobile users across multiple handsets and platforms, said David Langevin, vice president and director of Electronic Markets at Houghton Mifflin's Trade and Reference Division. "In addition, Mobifusion's impressive technology offers both scalability and flexibility that allows them to easily update and add new information to the mobile products, giving the user the most up-to-date content available."

According to Langevin, one of the first titles planned for release will be Fast Food My Way, by star chef, Jacques Pepin. Fast Food My Way and other Houghton Mifflin titles including the American Heritage® Student Science Dictionary and The New Dictionary of Cultural Literacy are slated for mobile edition release on wireless operators in the USA, Canada and UK later this year.

About Houghton Mifflin
Boston-based Houghton Mifflin Company is one of the leading educational publishers in the United States, with more than $1.4 billion in sales. The Company publishes a comprehensive set of educational solutions, ranging from research-based textbook programs to instructional technology to standards-based assessments for elementary and secondary schools and colleges. The Company also publishes an extensive line of reference works and award-winning fiction and non-fiction for adults and young readers. In 2006, Houghton Mifflin merged with Riverdeep, bringing together one of the most respected print publishers with the leader in interactive courseware. With origins dating back to 1832, Houghton Mifflin combines its tradition of excellence with a commitment to innovation. To learn more about Houghton Mifflin, visit www.hmco.com.

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Mobifusion's India Operations - Award-Winning Mobile Developer Celebrates First Year with Explosive Growth

New Delhi, India & Fremont, Ca - October 25, 2007 - Mobifusion, a U.S.-based pioneer in the world of mobile media with growing operations in India, announced it has reached its one year anniversary in India.  Founded by Pavan Mandhani, Mobifusion's Indian operations was setup in partnership with ORG Informatics LTD. of India (publicly listed on Mumbai Stock Exchange) and is making great achievements in the fast growing world of mobile software development. 

"We've grown from two employees just a year ago to a team of 40 while building a host of impressive corporate partnerships, including Vodafone Essar, one of the biggest Indian mobile operators and Encyclopedia Britannica, the authority in reference books just to name a few," said Prashant Gupta, managing director of Mobifusion's operations in India. "Our partnerships with a host of first-class publishers and operators have given us the base we need for continued growth so that we become an even larger player in the worldwide mobile content arena."

In the past year, Mobifusion has also become the mobile applications provider for a host of operators in various markets including India, Malaysia and the United States. Mandhani credits the company's engineering team as the "defense" of the organization.  "In our first year operating out of India, our engineers are credited with helping us become one of the few companies that has released multi-modal products in WAP, MMS, Java, Symbian, WinMobile and Palm, receiving several awards ," noted Mandhani.  "Taking the company a step further, we've also invested in our own patented mPublishing and mEngineering software giving us not only another edge among our competition, but also several awards from SmartPhone and Pocket PC Magazine."

"We have seen this company in various aspects of growth and innovation, from not only attracting good employees but also retaining them to expand their customer base in multiple markets," commented Ajoy Khandaria, one of the first investors and CEO of ORG Informatics.  Recently ORG Informatics has made many impressive acquisitions expanding into the European market. 

"The mobile phone has now become a fashion accessory and at Mobifusion, we believe that we are not just providing 'content' to the mobile phone user but also providing a quality service and experience," added Mandhani.  "With just a few key strokes on the mobile handset, users can read books, browse reference and religious material, and find recipes of food and drinks, and download utilities anytime, anywhere!"

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Mobifusion Launches World Almanac Exclusively on Motricity
--Demand for mobile educational products increasing as consumers want info on the go --

Fremont, CA, October 23, 2007 - Mobifusion, a U.S.-based pioneer in the world of mobile media, announced today the release of one of the top selling education titles in the world, the World Almanac now available on Motricity, a leading provider of mobile content services and solutions.

"World Almanac is one of the world's bestselling titles on the market today for the mobile handset," said Jitender Verma, Sr. Sales Manager of Mobifusion. "More and more consumers are seeking branded content that provides rich and varied reference information. With our mobile version of World Almanac, Motricity is able to deliver the best reference product so people everywhere can enjoy the independence and productivity of a mobile lifestyle."

"We are pleased to partner with Mobifusion to offer consumers world-wide exclusive access to quality branded mobile applications and top selling reference and lifestyle content, says Tim Tyndall, Developer Relations Manager from Motricity. Before the end of the year, Motricity will also release the all new 2008 edition of the World Almanac for Kids, a bestselling facts source for children of all ages.

Motricity will be promoting World Almanac on Palmgear, Pocketgear and Smartphones extensively through their site banners and newsletters. Motricity operates a network of consumer web sites that offer applications for mobile devices, including: eReader.com, PalmGear.com, Pocketgear.com, Smartphone.net, SymbianGear.com and Mobile2day.de, and powers similar web sites for customers such as the Sony Ericsson application shop, the Palm Software Connection and the PalmSource shop.

About Motricity
Motricity is a leading provider of mobile content services and solutions that enable consumers to receive the right content at the right time, every time. The company's offerings span the content delivery chain, enabling compelling end user experiences and delivering profitable and reliable mobile content offerings for mobile network operators, media and entertainment companies, mobile specialists and more. Motricity's customers include seven of the top 12 mobile network operators in North America and 20 of the top television networks with marquee partners such as MTV, BET, Turner, AT&T, Alltel, Bell Mobility and others. Products and services range from mobile portals and storefronts to messaging aggregation with access to more than 200 million mobile subscribers. Motricity is headquartered in Durham, N.C., and has offices in Los Angeles and Munich.

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Mobifusion Teams Up With ORG Ltd. To Deliver Content to Maxis in Malaysia

Face morphing MMS program now available to Maxis Customers; MMS Morphing features a suite of face-recognition technologies that allow Maxis customers to search for their celebrity look-alikes or morph their photos into new images.

Fremont, CA, USA, 2007-10-18 - Mobifusion Inc., a global developer of premium mobile content, announced today that its India-based office, in conjunction with India's ORG Ltd., has launched a full suite of next generation mobile content applications with Maxis Communications Berhad ("Maxis"), Malaysia's leading mobile operator.

"As Malaysia's top mobile infotainment provider, Maxis already has an impressive and innovative array of products, which is why we wanted to work with them," said Prashant Gupta, Managing Director of Mobifusion's India Center. "Together with ORG, we are able to quickly expand their product line and have already begun with an exciting and entertaining MMS Morphing program that lets mobile users to morph their likeness into that of a celebrity."

"This collaboration between Maxis and Mobifusion is yet another first-to-market product from Maxis," said T. Kugan, Maxis' Head of Product Development and Infotainment Services. "Maxis has always been at the forefront of technology innovation in Malaysia, especially in new product development. Our customers are most often the first in Malaysia to explore innovative new services within the mobile environment."

According to Pavan Mandhani, Mobifusion's founder and CEO, the Maxis deal is further proof that Mobifusion's cutting-edge technology and partnership with ORG is a perfect combination for telecom companies wishing to expand their mobile media content portfolio. "Mobile users worldwide want access to premium content while on the go and we've got the technology that delivers and overcomes the complexities traditionally associated with mobile device diversity. It's a win-win situation for everyone, especially the mobile consumer."

MMS Morphing features a suite of face-recognition technologies that allow Maxis customers to search for their celebrity look-alikes or morph their photos into new images. A face photo or mug-shot photo is sent via MMS and then the program's advanced face-recognition technology matches the face against a database of international celebrities and sends back an MMS with a morphed sequence of the look-alike. The program also enables users to artistically create Picasso or Rembrandt-style portraits of themselves and also Manga look-alike versions. All MMS Applications are currently available at 0.50 Malaysia Ringgit (MYR).

About The Maxis Group

Named Asian Mobile Operator of the Year 2007, the Maxis Group currently operates in three key Asian markets - Malaysia, India and Indonesia - with a 5,000-strong workforce collectively serving over 14 million customers and offering a comprehensive range of communications services, including mobile and fixed line telecommunications, valued-added data and content services, wireless and fixed line broadband services and international gateway services.

In Malaysia, Maxis Communications (Maxis) is the country's premier mobile telecommunications operator, with the lead in post-paid and pre-paid (Hotlink) subscriber base. The Maxis Group operates in India through subsidiary Aircel Limited and in Indonesia through PT Natrindo Telepon Seluler.

Since it began operations in 1995, Maxis has won numerous awards. Most recently, Maxis was named Malaysia's "Most Admired Company" by the Asia Wall Street Journal in 2006. In June 2007, leading regional industry journal Asian Mobile News named Maxis as "Asian Mobile Operator of the Year" and "Malaysian Mobile Operator of the Year", due to its clear demonstration of leadership in business performance, brand value, sustained service excellence, network quality and product innovation, further reinforcing the Maxis Group's mission to be a Regional Communications Leader of Choice. For more information, please visit www.maxis.com.my.

About ORG Telecom Ltd.

ORG Telecom Ltd., wholly owned subsidiary of ORG Informatics Limited, is a leading system integrator in Telecom & IT, offering completely integrated solutions in VSAT & Bandwidth, value added services, Billing, OSS & IT based solutions, Next Generation Wireless Solutions and Network Infrastructure Services. ORG has offices in Indian Subcontinent, Afghanistan, Bangladesh, Singapore, and the US. For more information about ORG Telecom, visit www.orgtelecom.com. ORG Informatics Ltd. (ORG) is a leading system integrator with interests in IT & Telecom. Operations Research Group (ORG) was setup by Dr. Vikram Sarabhai, founder of Indian Space Technology, in 1960. ORG System was formed in 1978 to service IT infrastructure needs of industry in India. Visit the company's website at www.orgltd.com

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Mobifusion Continues Award-Winning Streak;Four Mobifusion Mobile Content Products Selected as Finalists in Smartphone & Pocket PC Magazine's 2007 Best Software Awards

FREMONT, CA - October 17, 2007  Mobifusion, Inc., an emerging leader in mobile media that supplies premium products to mobile consumers worldwide, today announced that it has received four finalist nominations in Smartphone & Pocket PC Magazine's prestigious 2007 Best Software awards. The company's World Almanac Handheld Edition for Smartphone, CIA World Factbook Handheld Edition for Smartphone, Britannica Concise Encyclopedia Handheld Edition for Pocket PC and World Almanac Handheld Edition for Pocket PC are all finalists in various categories.

Mobifusion's products were chosen by the members of the Smartphone & Pocket PC magazine Board of Experts responsible for judging thousands of Windows Mobile products in various Pocket PC and Smartphone categories to determine finalists and winners.

"We are proud to have received four finalist nominations this year in Smartphone & Pocket PC magazine's 2007 awards - another very good showing for us in a highly competitive mobile content marketplace," said Pavan Mandhani, founder and CEO of Mobifusion. "This recognition, coupled with the market's enthusiastic response to our products, validates Mobifusion's ability to deliver premium mobile products based on bestselling media brands." According to Mandhani, this is the fourth year in a row that the company's products have been recognized for these awards.

 "The annual Smartphone & Pocket PC magazine Best Software Awards helps users select software that best suits their Windows Mobile Pocket PC and Smartphone needs by honoring companies that produce outstanding software" said Smartphone & Pocket PC magazine publisher, Hal Goldstein. "The awards process is a huge 6-month undertaking involving the experts of the Windows Mobile community and over 15,000 Pocket PC and Smartphone products."

About Smartphone & Pocket PC magazine
Bi-monthly Smartphone & Pocket PC magazine is a print publication also available in MS Reader and Zinio Digital format, written for users of Windows Mobile PDA's and Smartphone devices. Each issue includes hardware and software reviews, user profiles, practical tips, plus an "Enterprise Solutions" supplement. Its companion Web site, www.PocketPCmag.com, is updated each day with news, hot downloads, Web sites, reviews, and tips; and also contains archives, a directory of the best Windows Mobile Web sites, and an Encyclopedia of  over 4000 third-party software and accessories products. Subscriptions include the annual Buyers Guide and coming December, The Ultimate Smartphone and Pocket PC How-to Guide.   

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Mobifusion Teams Up With India's Premier Wireless Operator, Spice Telecom,
To Launch Rich Collection of Applications
-- First time any operator has offered unlimited hand-held access to vast catalog of content--

DELHI, INDIA & FREMONT, CA, September 7, 2007- - Mobifusion Inc., a global publisher of premium mobile content, today announced a new partnership with Spice Telecom, a premier cellular service provider in the states of Punjab and Karnataka, covering Bangalore.  Spice's mobile subscribers will now have access to Mobifusion's rich catalog of premium content that include such titles as; Roget's Thesaurus, London Guide, The Art of War by Sun Tzu, Sanjeev Kapoor's Recipes and Everyday wisdom. 

"At Spice, we pride ourselves in providing our customers with world-class innovative products and services that are designed for users that expect more from their mobile experience - not just wallpapers, ring tones and games!" said Prakash Nanani, CEOof Spice Telecom. "By teaming up with Mobifusion, we are uniquely positioned to be the first operator to provide an interactive, globally-recognized group of premium content options that is well-matched to our subscribers' needs and interests."

"The Indian telecom industry is going through a boom right now and we wanted to create an experience that is both educational and affordable, and of course mobile," said Prashant Gupta, Managing Director of Mobifusion's India Center.  "Spice came to us with a desire to strengthen its commitment to the Indian market with mobile content that responds to local needs.  With our vast network of relationships with key media, brands, publishers and others, we are able to quickly provide first-class content for the Spice customer at an affordable price."

Pavan Mandhani, CEO and Founder of California-based Mobifusion, noted that "Mobile content today is about creating content that is informative, referential and educational. Operators such as Spice are expected to deliver personalized services to their customers and Mobifusion's award-winning technology enables these carriers to expand their mobile content offerings in a seamless, fast and efficient manner."

About Spice Telecom, Punjab
Spice Telecom, the brand name of Spice Communications Limited is presently operating Cellular Phone Services in the states of Punjab and Karnataka. Considered as one of the best service providers of mobile telephony in India, Spice Telecom has been promoted by Modi Wellvest Private Limited.

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Mobifusion Launches The Holy Bhagavad-Gita For India Market this Janmashtami

Mumbai, September 4, 2007: Mobifusion, a global publisher of mobile applications and technology, today launched the entire Holy Bhagavad Gita on cell phones in India. The Holy Bhagavad Gita contains all 700 Sanskrit Slokas with its English translation beautifully rendered by Padma Shree  Prof P Lal. The translation preserves the dignity and grace of the original epic poem, remaining consistently faithful to the oral and musical tradition of Vyasa. The application is currently available to Vodafone-Essar mobile subscribers and will be shortly available on other operator networks.

"The Holy Bhagavad-Gita is a source of knowledge and peace and now that we've optimized it for the cell phone, it will be particularly useful to de-stress in today's modern society," said Prashant Gupta, Managing Director of Mobifusion's India center. "We are very glad to be associated with this project and unveil it on such a day of importance."   Says Prof Lal, quoting from the Bhagavad Gita, "There is no purifier like knowledge in this world."  

According to Pavan Mandhani, Founder and CEO of Mobifusion, by releasing this on Vodafone Essar, millions of wireless users now can access the Holy Bhagvad Gita instantly on their cell phones. "With our built-in simple search engine, they can instantly access slokas that are relevant to a particular situation. We are working on a mobile audio version so users can listen to the beauty of the works as well."

US Editors Note:
Janmashtami is the birthday of Lord Krishna, the re-incarnation of Lord Vishnu, who gave the vital message of the Bhagwat Gita. The festival of Janmashtam is now popularly celebrated outside of India due largely to the extraordinary efforts of many Krishna-devotees and many Hindu organizations

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Mobifusion Teams Up With World Book Bringing Top Titles To The World of Mobile
-- Plans already underway for unique children's and young adult mobile products --

Fremont, CA, August 9, 2007 - Mobifusion, a U.S.-based pioneer in the world of mobile media, today announced it has signed an agreement with reference publishing giant World Book, resulting in a new array of top-selling titles for the mobile user. The companies plan to work together to bring a variety of mobile products designed exclusively for the next generation of mobile users - children and young adults.

"World Book has a vast database of materials from the nation's top-selling reference titles to value-added offerings that will make ideal mobile products for this information-hungry age group," said Pavan Mandhani, Founder and CEO of Mobifusion. "Our innovative technology perfectly matches World Book's desires to bring their wealth of information to the mobile user in a simple, easy-to-use format that users of any age can easily access."

"We were attracted to Mobifusion for a variety of reasons, but most importantly we were particularly impressed with the speed and simplicity with which Mobifusion will be able to bring our works to market," said World Book President Paul Gazzolo. "Also, Mobifusion's technology offers both scalability and flexibility that allows them to easily update and add new information to the mobile products, giving the user the most up-to-date content available."

According to Gazzolo, one of the first titles planned for release will be World Book - All About Animals, a rich mobile product developed using content from seven different World Book titles, animal illustrations for wallpaper options, and animal trivia quizzes. "This is all designed to give the user an enriched, custom and fun mobile experience."

Mandhani noted that World Book's strong brand recognition throughout the world, will enable both companies to work together to create exciting and popular mobile products and identify new markets outside of the U.S., such as Latin America and others.

About World Book
World Book, Inc. sets the standard in publishing accurate, current, and reliable reference and learning materials. Based in Chicago, World Book is committed to creating products that meet the highest standards of editorial excellence while leveraging the advantages of digital delivery. This commitment has resulted in a wide range of products including the number-one selling The World Book Encyclopedia, and such leading digital products as the World Book Online Reference Center, World Book Kids, and the newly launched World Book Advanced. World Book is a Scott Fetzer company, a subsidiary of Berkshire Hathaway, Inc.

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Mobifusion Launches India's Most Popular Chef Sanjeev Kapoor to Millions of Users Through Hutchinson Essar

DELHI, INDIA & FREMONT, CA, July 19, 2007 -- Mobifusion Inc., a global publisher of mobile applications and technology, today announced it has launched India's most recognized Chef and host of Khana Khazana, Sanjeev Kapoor's "Anytime Temptations" as downloadable recipe book available via your mobile handset. To address the growing need for interactive and useful mobile content in India and abroad Mobifusion teamed up with Hutchison Essar, recently acquired by Vodafone to bring you mobile content on the go. Being the pioneer in creating such mobile technology Mobifusion has made the mobile phone more useful than ever before. Coupled with Hutch-Essar's loyal customer following and Mobifusion's cutting edge technology reaching out the targeted market will be more cost-effective than ever.

"The mobile content business is booming with content of all sorts. We wanted to develop innovative products that appeal to the youth and also resonate well with parents," said Prashant Gupta, Managing Director of Mobifusion's India center. Chef Kapoor, renowned for the range and diversity of his cooking, will now be recognized in the mobile content world as "Any Time Temptations" is released for the first time on a mobile device. "We are excited to work with Indian icons like Chef Kapoor and be able to make this work accessible to the entire nation," said Pavan Mandhani founder and CEO of Mobifusion Inc. "I am excited that Mobifusion is taking my work to the third screen - the cell phone," says Mr. Kapoor.

Popular Prakashan Publisher of "Any Ttime Temptations"
Popular Prakashan has published over 1,000 titles in English and over 900 titles in Marathi. The company also publishes in Kannada, Hindi, Bengali, and Konkani. Concentrating mainly on fiction, drama, literary criticism and poetry, in the field of Marathi publishing, Popular Prakashan has pioneered the rise of a new generation of award-winning writers. Information is available at http://www.popularprakashan.com/.

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Mumbai and Fremont, CA, July 10, 2007 - Vodafone Essar , one of India's leading telecom service providers, along with Mobifusion, a pioneer in the world of mobile media, introduced a new mobile product from the editorsof Encyclopaedia Britannica, Britannica Concise Encyclopaedia. The Britannica Concise Encyclopaedia will be available for the first time in India exclusively to Vodafone Essar Phones subscribers. The service features an easy-to-use tool to research history, art, entertainment, politics, sports and a host of other topics all from the Vodafone Essar phone. With this service, Vodafone Essar aims to provide greater convenience to its subscribers with relevant mobile content. The Britannica Concise Encyclopaedia is a huge reservoir of knowledge and one of the world's most trusted reference works, and its concise edition is an excellent source of overviews and quick facts on more than 25,000 topics. Hutch subscribers will benefit immensely from this partnership.

Harit Nagpal, Director - Marketing and New Business Development, Vodafone Essar, said, "Vodafone Essar has always focused on providing convenience to subscribers at their fingertips. Britannica Concise Encyclopaedia on Vodafone Essar phones introduces the concept of 'knowledge on the go' and will greatly benefit those who need constant access to information."

"The mobile phone has been playing an increasingly important role in the way that people use content on-the-go," said Prashant Gupta, General Manager of Mobifusion and Managing Director of Mobifusion's India Center. "Indian consumers are increasingly demanding high quality content and by offering some of the world's best-selling brands, Mobifusion is able to deliver a mixed variety of applications to the Indian market at an affordable price."

About Vodafone Essar Limited
Vodafone Essar established its presence in India in 1994 by acquiring the cellular license for Mumbai. It now has operations in 16 circles accounting for 70% of India's mobile customer base. With over 29.2 million customers, it is one of India's most reputed telecom companies.

Vodafone Essar, under the Vodafone brand, over the years, has been named the 'Most Respected Telecom Company', the 'Best Mobile Service in the country', and the 'Most Creative and Most Effective Advertiser of the Year'.
 
Hutchison Essar is now part of Vodafone - the world's leading international mobile communications company. Vodafone now has operations in 26 countries across 5 continents and 36 partner networks with about 225 million proportionate customers worldwide.  Vodafone has tied up with Essar as its principal joint venture partner for the Indian operation.

The Essar Group is one of India's largest corporate houses with interests spanning the manufacturing and service sectors like Steel, Oil & Gas, Power, Telecom & BPO, Shipping & Logistics and Engineering & Constructions. The Group has an asset base of over Rs.20 billion (US$ 4.4.billion) and employs over 4000 people. http://www.hutch.in/

About Encyclopaedia Britannica
Encyclopaedia Britannica, Inc. (http://www.britannica.com/) is a leader in reference and education publishing whose products can be found in many media, from the Internet to cell phones to books. A pioneer in electronic publishing since the early 1980s, the company still publishes the 32-volume Encyclopaedia Britannica, along with services such as Britannica Online School Edition and new printed products such as Britannica Student Encyclopedia, available for purchase at Britannica's online store (store.britannica.com). Britannica's editorial operation is overseen by some of the world's most distinguished scholars. The company makes its headquarters in Chicago.

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Mobifusion & ORG Partner with IMImobile
FREMONT, CALIFORNIA June, 2007 Telecom News- Mobifusion and partner ORG Telecom, signed an agreement with IMImobile to provide content and technology products to many of the leading mobile operators in India as well as across the Middle East and South Asia.

Mobifusion, Inc., a global developer, publisher, distributor of mobile applications and technologies, together with its business partner ORG Telecom, a leading systems integrator of next generation technologies in Telecom/IT converged domain, today announced they have signed an agreement with IMImobile, a worldwide "end-to-end enabler" of Value Added Services to mobile subscribers, through various operator sites. Through the new partnership with IMImobile, ORG and Mobifusion will be providing content and technology products to many of the leading mobile operators in India as well as across the Middle East and South Asia.

"Mobifusion has a wide variety of mobile content and applications suitable for the global market and by establishing this partnership, both companies are poised to take advantage of one another's core strengths in order to most effectively penetrate India's mobile content market," said Pradeep Rao, Vice President, Content & Applications at IMImobile. "We are pleased to work together with Mobifusion."

"Similar to Mobifusion, IMImobile has created its own technology platform which allows them to offer value added services in a fast and cost effective manner," said Pavan Mandhani, president and CEO of Mobifusion. "We embraced the opportunity to partner with such a reputable player in the Indian mobile market as it allows us to quickly expand our business into this region by capitalizing on their infrastructure. The end result is more value for the mobile user's experience."

Mandhani believes that with the mobile phone playing an increasingly important role in the way that people access information, partnering with companies such as IMImobile not only provides more consumers with compelling content, but is also one sure way to stay ahead in this fast growing market.

About ORG

ORG Telecom Ltd. is a 100% subsidiary of ORG Informatics Ltd. ORG is a solution & service provider in converged space of Telecom & IT addressing business needs of service providers and enterprise clients. ORG Telecoms', business portfolio includes Content, VAS (Value added services), Billing & OSS, VSAT, and Managed services. Led by a team with immense domestic and international experience, ORG Telecom works as a partner and strives to break away from traditional client-vendor relationship since ORG Telecom believes in the philosophy of growing together. For more information, visit www.orgltd.com.

About IMImobile

IMImobile (http://www.imimobile.com/) is a next-generation end-to-end enabler of Mobile Value Added Services (VAS) for Mobile Operators, Media Companies and Enterprises. It has developed a proprietary suite of robust core VAS platform messaging gateways, a service delivery platform and a content management system called DaVinci that it deploys on a managed services model across the globe. It has also built a host of client and server-side applications including portals and storefronts. It is one of the leading content aggregators in Asia, having assembled a library of high-quality content from 220 diverse sources. IMImobile has a global presence across India, Europe, Latin America, Caribbean Islands, Middle East and Africa and is equipped to deliver and manage mobile applications and services anywhere in the world.

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Mobifusion Secures More Than $3 Million In Series A Funding -- Round of financing enables company to expand globally, delivering more mobile content

(PRLEAP.COM) FREMONT, CA, March 15, 2007 - Mobifusion, Inc., a global developer, publisher and distributor of mobile applications and technologies, has announced that it closed $3.1 million in Series A financing in 2006 from Emergic Ventures, Ingram Digital Group, Global Asia Partners and a major telecom company based in India. The funds will be used by the company to support sales and marketing initiatives, R&D operations to enhance product development while building on their innovative patented technologies and award-winning mobile content products.

As part of the investment, Mobifusion appointed two members to its board of directors: Ajoy Khanderia of Global Asia Partners and Mike Lovett of Ingram Digital Group.

"This round of financing marks a significant milestone for Mobifusion at a time when the mobile content market is experiencing tremendous growth," said Pavan Mandhani, president and CEO of Mobifusion. "We believe there's a strong demand for premium mobile content that is easy-to-access, reliable and affordable and intend to use these funds to further grow our business."

"Mobifusion is clearly establishing itself as a leading mobile content provider," said Lovett of Ingram Digital Group. "In a very short time, Mobifusion has not only built great momentum with a strong founding team and vast network of strategic partners, but has also demonstrated its leadership and innovation potential through the development of their patent-pending m-Publishing Platform. We look forward to participating in the company's continued progress."

According to Ajoy Khanderia of Global Asia Partners, Mobifusion is attaining a long-term leadership position in the mobile content market. "It's an ideal fit with our growing venture portfolio and we're excited to be a part of Mobifusion's promising future," added Khanderia.

About This Release
If you have any questions regarding information in these press releases please contact the organization listed in the press release. Issuers of press releases and not PR Leap are solely responsible for the accuracy of the content.

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Mobifusion Establishes and Expands India-based Operations
(PRLEAP.COM) DELHI, INDIA & FREMONT, CA, March 2007 - Mobifusion, Inc., a global developer, publisher and distributor of mobile applications and technologies, today announced the establishment and expansion of its Delhi, India office that focuses on product development and engineering for the company's mobile content portfolio.

Mobifusion has been rapidly expanding its presence in India over the past six months, growing its headcount more than 2000% from one employee in August 2006 to a current staff of 25. The company plans to double in employee size by the end of 2007. To support this growth, Mobifusion also announced it has promoted Prashant Gupta to Managing Director of Mobifusion's India Center.

"Mobifusion is committed to building a strong Indian presence and believes that expansion of operations is just the beginning," said Pavan Mandhani, president and CEO of Mobifusion. "Prashant Gupta will play a key role in not only the management of our talented employee pool, but also will be instrumental in overseeing content production and platform development that will contribute to the overall growth of our global business."

According to Gupta, India has quickly emerged as one of the world's major telecom markets. "Mobifusion was quick to learn that it must leverage the product development and engineering talent India has to offer," said Gupta. "I am excited about the opportunities we have in India and believe that by expanding our operations here, we can further enhance our market position across Asia which will benefit our mobile content retail partners, wireless operators and customers tremendously."

Prior to joining Mobifusion as a Director of Product Management, Gupta served as RAZR Maxx Product Manager for Motorola. Gupta holds an M.B.A. from Northwestern University's Kellogg School of Management.

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Mobifusion, Inc. Signs Worldwide Sales and Distribution Deal with Raspberry Software Limited
-- First product to provide seamless connection between Smartphones and PCs --

FREMONT, CA, February 6, 2007 - Mobifusion, Inc., a global developer, publisher and distributor of mobile applications and technologies, announced today that it has begun selling UK-based Raspberry Software Limited's award-winning True Connect Pro, the first in a line of products to be offered from Mobifusion as part of the new sales and distribution agreement between the two companies.

"Raspberry Software's True Connect represents a strategic opportunity for Mobifusion to bring award-winning products for handheld devices to market, making the Pocket PC or Smartphone consumer experience more satisfying and efficient," said Pavan Mandhani, founder and CEO of Mobifusion.

True Connect is a unique product that allows mobile content users to use the mouse and keyboard of their PC to directly control the applications and data loaded on their handheld device. Control is initiated by simply moving the mouse cursor off the PC monitor, onto the connected mobile device screen, the same way a PC is operated.

According to Simon Hopper, director at Raspberry Software, True Connect users will be able to initiate hands-free calls, cut and paste text between their handheld device and the PC, and configure the device, just by using a PC mouse and keyboard. "Many Smartphone owners are a bit intimidated by all the new features and menus and are looking for ways to simplify the use of their device. True Connect makes it easy for them to enjoy their Smartphone features with the comfort of a PC interface and access, thereby gaining more from their investment in their Windows Mobile device," said Hopper noting the product is even Microsoft Mobile2Market certified.

True Connect Pro retails for $29.99 and a Lite version for $14.99 is also available. For the month of February, True Connect will be available exclusively from Motricity at www.pocketgear.com, http://www.smartphone.net and http://www.mobile2day.de. While terms of the deal were not disclosed, Mandhani said that additional Raspberry Software products will become available throughout the year.

About Raspberry Software
Raspberry Software Limited is a company dedicated to implementing the best end-user and business focused products on the Windows Mobile platform. The company was formed in Ipswich, UK, in July 2004. For more information please visit http://www.raspberrysoftware.com.

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FREMONT, CA, January 15, 2007 -- Mobifusion, Inc., a global developer, publisher and distributor of mobile applications and technologies, announced today the completion of the acquisition of Town Compass®. A Seattle-based publisher of mobile reference content for handheld devices and smartphones, Town Compass® is the developer of DataViewerTM, a patented software platform and PocketDirectory.com® , one of the nation's leading mobile products distribution sites.

The deal provides for Mobifusion to combine all Town Compass® mobile content titles and software applications with its own catalog. Through the acquisition, key staff, partnerships and intellectual property of both companies will be integrated, forming one of the strongest mobile publishing platforms in the industry.

"Town Compass® has already established an important name in mobile publishing through its group of branded reference, classic literature and information-based mobile content products and we intend to capitalize on their success and take it to the next level " said Pavan Mandhani, founder & CEO of Mobifusion. "We're already working on enhancing publishing features, upgrades to their DataViewer platform, and will continue with global expansion for its brands, technologies and customers."

"We are very pleased to be joining the Mobifusion team at this particular stage in the evolution of the mobile content market. Our synergies are strong and together we can leverage next-generation mobile software and global distribution to continue to deliver award-winning content titles and applications to the mobile community," said Robert Usibelli, co-founder & managing partner of Town Compass®, LLC.

About Town Compass®
Town Compass®, LLC is a leading software development and content management services company that publishes mobile reference content for delivery to handheld devices and smartphones utilizing its patented DataViewer software platform and PocketDirectory.com® distribution site. The company was founded in 1999 and is based in Seattle, Washington.

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Mobifusion Brings Iraq Study Group Report to the Mobile Phone in an Industry First

FREMONT, CA, December 13, 2006 -- Mobifusion, an emerging leader in mobile media that supplies premium products to mobile consumers worldwide, announced the availability of the Iraq Study Group Report: The Way Forward - A New Approach for download onto mobile devices. The mobile version of the much-anticipated Report, which rocked The White House late last week, is offered on www.mobifusion.com and other mobile content retailers.

"Bringing the Iraq Study Group Report to the mobile community so quickly is a breakthrough not only for the cell phone digerati, but also for mobile consumers throughout the country" said Alok Singhania, executive vice president of Mobifusion. "With Mobifusion's advanced technology, we were able to rapidly deliver the full version of this crucial report, giving us the opportunity to contribute to what we believe is the beginning of mobile journalism."

The Iraq Study Group Report, led by James A. Baker III, made dozens of ground-breaking recommendations to an embattled White House last week. President Bush has already responded that he will consider some of the report's recommendations and reject others. According to recent press coverage, the Report may have a significant impact on the direction of the Iraq War and Middle East policies.

Lisa Favero of Seattle, Washington, commented "It is about time to be able to get hard news when and where I want it. I needed to understand more about the Iraq Report since the bits and pieces I read online were vague. Mobifusion's mobile version enabled me to get the actual primary source quickly and easily. This is an empowering product. "

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Mobifusion Scores Industry First - Simultaneous Publication of Mobile and Print Editions

Gallup's 12: The Elements of Great Managing available in mobile and print on exact same day

FREMONT, CA, December 12, 2006 -- -- In an industry first, Mobifusion, an emerging leader in mobile media that supplies premium products to mobile consumers worldwide, announced it will offer a mobile version of 12: The Elements of Great Managing. 12 is the long anticipated follow up title toGallup's bestselling title, First Break All the Rules. The simultaneous launch of both the print and mobile of version of the new book will take place on December 12, 2006.

"Publishers are constantly looking for new and unique ways to reach their target audience and with U.S. wireless penetration at more than 72%, making 12 available for the wireless user was a natural extension," said Pio Juszkiewicz, publisher at Gallup Press. "Mobifusion's technology allows us to extend distribution beyond the bookshelf, delivering it to the handset in a simple, fun, interactive, personalized, and affordable format."According to Pavan Mandhani, founder and CEO of Mobifusion, there is no longer a need to wait to bring branded content to the cell phone. "Today's wireless user is far more sophisticated and wants access to their entertainment and information immediately. Our patented m-Publishing Platform brings the best media brands to the industry's leading handsets and operating systems without months or years of conversions," said Mandhani.

Mandhani noted that while movie studios typically team up with fast food giants launching cross-promotions the same day a motion picture debuts in theaters, the Gallup/Mobifusion partnership is an industry first for a media company and a mobile provider. "Consumers now have a choice on how they'd like get their entertainment and information!"

Gallup's 12 builds on concepts that were introduced in First, Break All the Rules, a New York Times bestseller. The bestseller, which challenged prevailing business wisdom, first identified the 12 Elements that all great managers share.

12, written by Rodd Wagner, a principal at Gallup, and James K. Harter, Ph.D., chief scientist for Gallup's international workplace management practice will be available through many online retailers, wireless carriers, and www.pocketdirectory.com beginning December 12, 2006.

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Mobifusion Delivers World's Most Popular Media Brands to Mobile Users Worldwide

-- Patented m-Publishing now available on nearly all handsets --

FREMONT, CA, December 5, 2006 -- -- Mobifusion, Inc., an emerging leader in mobile media that supplies premium products to mobile consumers worldwide, today announced that its m-Publishing Platform is available across multiple platforms. Mobifusion's m-Publishing is now accessible on Java (J2ME), WAP, WinMobile, Symbian and Palm platforms. With this addition, Mobifusion is now the first to bring bestselling name brands to the mobile handset while simultaneously supporting multi-modalities -- data, voice, SMS, MMS and audio. Video and animation support expected in 2Q07.

"More and more consumers now have media-enabled mobile devices and are seeking new ways to access information that's fast and affordable," said Pavan Mandhani, Mobifusion's founder and CEO. "We developed our exclusive m-Publishing platform to transform key media brands into sophisticated mobile products in a variety of categories."

According to Ovum, a leading analyst and consulting company, revenue from mobile premium content in the U.S. is expected to triple from $11 billion to more than $30 billion in the next 5 years. It's estimated that some 225 billion subscribers will be able to download data or connect to the Internet through mobile devices.

"As mobile content becomes more prevalent in the U.S., we're seeing tremendous strides in the improvement of technology as providers work to quickly deploy new services across a full range of handsets while minimizing cost and complexity," said Mary Ann O'Loughlin, SVP Consumer Practice at Ovum. "Those that address these requirements with a well-defined base platform of mobile data capabilities across multiple applications have the greatest chance to be successful and should emerge as leaders as this category continues to grow."

Partnering with the nation's leading publishers and media brands gives Mobifusion the opportunity to bring the trusted, well-known brands of entertainment and information to mobile. "If you like Star Trek, Buffy the Vampire Slayer or Rick Steves European Travel on PBS, you can now access it through your mobile device," added Mandhani. "If it's information, imagine having instant access to Encyclopedia Britannica or American Heritage Dictionaries right from your phone. m-Publishing makes this possible."
Mobifusion is already receiving awards. The company received three finalist nominations in Smartphone & Pocket PC Magazine's 2006 Best Software awards for its BarBack Drink Guide, Britannica Concise Encyclopedia 2006 and 2005 World Almanac .
"We've been working with the world's leading mobile operators and handset manufacturers to deliver compelling content to the mobile market," concluded Mandhani. "These relationships coupled with our patent-pending technology allow us to overcome the complexities traditionally associated with mobile device diversity."

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Three Mobifusion Mobile Media Products Selected as Finalists in Smartphone & Pocket PC Magazine's 2006 Best Software Awards

FREMONT, CA - November 8, 2006 Mobifusion, Inc., an emerging leader in mobile media that supplies premium products to mobile consumers worldwide, today announced that it has received three finalist nominations in Smartphone & Pocket PC Magazine's prestigious 2006 Best Software awards. The company's BarBack Drink Guide for the Pocket PC is a finalist in the "Information Managers Dining" category while the Britannica Concise Encyclopedia 2006 Handheld Edition for the Pocket PC and the 2005 World Almanac Handheld Edition for the Smartphone, were both nominated in the "Text & Reference Educational" category.

Mobifusion's products were chosen by the 90 members of the Smartphone & Pocket PC magazine Board of Experts responsible for judging 675 Windows Mobile products in 114 Pocket PC and Smartphone categories to determine finalists and winners.

"Considering the number of competitive mobile media products available in the market today, it's a great honor to receive not one, but three finalist nominations in Smartphone & Pocket PC magazine's 2006 awards," said Pavan Mandhani, founder and CEO of Mobifusion. "This recognition, coupled with the market's enthusiastic response to our products, validates Mobifusion's ability to deliver premium mobile products based on bestselling media brands."

"The annual Smartphone & Pocket PC magazine Best Software Awards helps users select software that best suits their Windows Mobile Pocket PC and Smartphone needs by honoring companies that produce outstanding software" said Smartphone & Pocket PC magazine publisher, Hal Goldstein. "The awards process is a huge 6-month undertaking involving the experts of the Windows Mobile community and over 3000 Pocket PC and Smartphone products."

The Board of Experts who helped select the nominations and then voted for winners are from all over the world. They run prominent Web Sites, serve as Microsoft MVPs, and write for Smartphone & Pocket PC magazine and other organizations. These experts all are volunteers and none are employed by Smartphone & Pocket PC magazine.

About Smartphone & Pocket PC magazine
Bi-monthly Smartphone & Pocket PC magazine is a print publication also available in MS Reader and Zinio Digital format, written for users of Windows Mobile PDA's and Smartphone devices. Each issue includes hardware and software reviews, user profiles, practical tips, plus an "Enterprise Solutions" supplement. Its companion Web site, www.PocketPCmag.com, is updated each day with news, hot downloads, Web sites, reviews, and tips; and also contains archives, a directory of the best Windows Mobile Web sites, and an Encyclopedia of over 4000 third-party software and accessories products.

Subscriptions include the annual Buyers Guide and coming December, The Ultimate Smartphone and Pocket PC How-to Guide.

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Mobifusion Chosen to Take Part in IBDNetwork's "Under The Radar" Event

-- 32 emerging startups in the mobile sector to be featured --

FREMONT, CA -- November 6, 2006 -- Mobifusion, Inc., an emerging leader in mobile media that supplies premium products to mobile consumers worldwide, today announced that it has been invited to present at Under the Radar, a one-day event hosted by IBDNetwork being held on November 16, 2006 at the Microsoft campus in Mountain View, California. The event will showcase early innovators in 10 different fast-growing technology sectors, including content/media, mobile video and mobile enabling technologies.

The IBD Network editorial team and Under the Radar advisory board selected Mobifusion based on its innovative technology solutions and compelling market opportunity.

Mobifusion's patent-pending technologies are the engines of mobile content, from extending an application across platforms to enabling the migration of traditional media into exciting mobile applications that result in a seamless consumer experience. The company was founded in 2005 by a seasoned management team experienced in mobile technology, media and publishing, distribution and consumer marketing. Mobifusion is committed to the development of their m-PublishingT technology that delivers premium mobile products based on bestselling media brands in health, entertainment, information & reference, travel, spirituality & religion, and business. Encyclopedia Britannica, Dr. Wayne Dyer, Worst Case Scenario, and Better Homes & Gardens are among Mobifusion's mobile media brands.

"We are honored to be considered among the early innovators in mobile content by IBDNetwork," said Pavan Mandhani, Founder and CEO of Mobifusion. "We believe our patented technologies will revolutionize the mobile media industry and receiving this invitation to participate is a vote of confidence from a much respected organization that's committed to excellence."

"We started the Under the Radar events three years ago to give emerging private companies the chance to present and receive feedback on their technology and business model from investors and potential strategic partners," said Debbie Landa, CEO of IBDNetwork. "We selected Mobifusion as the opportunity for mobile media is growing rapidly and believe their technologies are what set them apart from the competition."

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Andy Haslam, CEO of Omega One Software commented, "Although we have had tremendous success with our applications through our own website and online retail sites, we would like to see our products reach a larger global audience. Mobifusion has the expertise to expand the distribution of our applications through their existing worldwide operator relationships. Mobifusion's distribution prowess will allow us more time to focus on creating even more best-in-class applications, well-suited for the mobile consumer."

Pavan Mandhani, Founder and CEO of Mobifusion said, "Omega One has outstanding mobile applications, which we are excited to add to our portfolio. Their technical credentials and the end-user expertise resonate well with our vision to grow the adoption of mobile applica-tions by reaching the largest possible global audience of users. We think just about any application coming from Omega One will be a best-seller and we want to do all we can to enable that success."

About Omega One
Omega One Software LLC is a dedicated mobile software company based in Sammamish, Washington. Since 1997, Omega One's vision has been to create class-leading software for mobile devices. Omega One has worked on Handheld PC, Palm-size PC, Handheld PC Pro, Pocket PC & Smartphone projects. The company is concentrating on making best-of-breed mobile prod-ucts for a variety of platforms. Omega One is a member of Microsoft's Mobility Partner Advisory Council, a collection of the top 75 influential companies in the Pocket PC / Smartphone industry. Visit the company's website at www.omegaone.com.

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September 20, 2005, Fremont, CA. - ORG Telecom Ltd, a leading systems integrator in next generation wireless technologies has chosen Mobifusion for global delivery of its top-rated mobile applications including miTocT instant messaging, miShareT photo sharing and miTickerT stocks and news information. As part of the collaboration, ORG has additional next-generation lifestyle mobile applica-tions for Java and Symbian platforms planned for release later in 2006.

"We believe that Mobifusion has the right technologies, strategy and business model to further fuel the mobile content market's explosive growth, especially in North America. Mobifusion's intimate understanding of the operator world and its relationships with key operators throughout the world will be a wonderful launching pad for ORG's applications," said Ajoy Khanderia, CEO of ORG Ltd.

"Mobifusion is very excited to be working with a company of the caliber and talent of ORG. We look forward to delivering ORG's best applications to a mass market of mobile users across the world through our existing network of carriers, operators, mobile virtual network operators and retail outlets." said Pavan Mandhani, Founder and CEO of Mobifusion.

About ORG Telecom Ltd.
ORG Telecom Ltd., wholly owned subsidiary of ORG Informatics Limited, is a leading system integrator in Telecom & IT, offering com-pletely integrated solutions in VSAT & Bandwidth, value added services, Billing, OSS & IT based solutions, Next Generation Wireless Solutions and Network Infrastructure Services. ORG has offices in Indian Subcontinent, Afghanistan, Bangladesh, Singapore, and the US. For more information about ORG Telecom, visit www.orgtelecom.com. ORG Informatics Ltd. (ORG) is a leading system integrator with interests in IT & Telecom. Operations Research Group (ORG) was setup by Dr. Vikram Sarabhai, founder of Indian Space Technology, in 1960. ORG System was formed in 1978 to service IT infrastructure needs of industry in India. Visit the company's website at http://www.orgltd.com

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Mobifusion makes books Mobile

Using its m-Publishing technology, which makes content compatible across handheld platforms, startup Mobifusion is working with several publishers to create mobile products from books. Chris McKenney, cofounder and chief content officer of Mobifusion (and former COO of Publishers Group West), said his new company is funded by the founders and venture capital. The company has offices in Fremont, Calif., and near Delhi, India.

So far Avalon, New World Library, Simon & Schuster and Gallup Press are among the publishers to provide Mobifusion with digital book content to make into mobile products. When Gallup published 12: The Elements of Great Managinglast month, Mobifusion made the book's content available to wireless providers and on online retail sites like Handango (www.handandgo.com).

"We have kinks to work out within the platform so that it can work across any handheld," said McKenney. Pricing is also still being worked out, but he said downloads would probably be close to a book's cover price and subscriptions could run anywhere from $2 to $5 per month, depending on the product. McKenney likened Mobifusion's role in the exchange to that of a book distributor selling to national accounts.

Gallup publisher Pio Juszkiewicz said that while it's too soon to see any real results from the test, he liked what Mobifusion presented when they met at BEA in 2005. "Business readers tend to be technologically advanced," said Juszkiewicz. "From that point of view, it made sense for us to explore it. 12is a great title for this and they quickly put it into the formats."

Kevan Lyon, the former executive v-p at Advanced Marketing Services, first joined Mobifusion as a consultant and is now executive v-p for publishing content. She noted that Mobifusion is not interested in creating e-books, but in presenting book content that is valuable for a mobile user. In the case of 12, that could be nuggets of business information, while New World Library's Power of Now could be offered to consumers who want to receive an inspirational message every morning, McKenney said. Mobifusion has also worked with Avalon Publishing to test Rick Steves's travel titles.

Mobifusion also thought Star Trek titles would make great mobile products. "I was a skeptic," said Claire Israel, director of digital content and business development at S&S. "But they have technology that can do really cool stuff. We sent them some titles and they are showing us what they can do." She said she could envision mobile possibilities for Buffy the Vampire Slayer titles and for children's books as well, but added that S&S does not yet have a deal with Mobifusion. Still, Israel noted, "It's impossible to ignore the fact that content is going to go where the people are. It's all just a matter of time."

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Media Contact - Mobifusion, Inc.
Sherri Pfefer
954-651-3505
sherri@brainstorm2go.com